Does video piracy have an impact on business revenue? If thinking on similar lines, this is the right place. Video hosting platforms often lose a considerable chunk of revenue through piracy. When using videos to market any business, there is a high chance of losing out on revenue too. The film industry alone bears a loss of around 100 billion dollars because of digital piracy. That’s a considerable amount. Movies are pirated and leaked much before they are released into theaters. Globally, digital piracy accounts for approximately 24 percent of the world’s bandwidth.
Content developers invest a lot of time and effort into developing a video that can gauge audience interest. Creating an original video that speaks brand value might take a few days to months. As a result, everyone from authors to distributors is concerned about piracy’s impact on revenue.
This article covers how using a video hosting platform can boost business revenues.
Measures to Stop Video Piracy
The ease with which people can get content is a major factor in video piracy. Yes, platforms like YouTube, Hotstar, Amazon Prime, and Facebook have made it simple for would-be pirates to get their hands on content. However, as the number of services providing exclusive content increases, new audience demand emerges that cannot be addressed without enrolling with each service provider.
Several studies have found that offering service at a lower price than competitors is the most significant way to resist this growing threat. When ROI is a top priority, there are a slew of video hosting platforms that host videos to help retain lost revenues.
Video DRM Protection
Use a video hosting platform that offers multi-DRM video protection. A DRM (Digital Rights Management) security ensures that video information is encrypted and delivered in such a way that only authorized users and devices may view it. In a nutshell, it prevents people from watching content without the owner’s consent. Video content must be encrypted and compressed before being streamed, frequently employing various DRM techniques to increase device compatibility. DRM employs the most widely used video encryption protocols; AES 128 encryption and HLS encryption with AES-128.
Screen Recording Prevention
Use a video hosting platform that offers screen recording protection to ensure that premium content is not screen recorded. DRM plays a significant role in the prohibition of screen recording. Meaning, if a video player is operating on a website or app where the platform does not permit screen recording due to the DRM approach in place, the video player can “indirectly” facilitate the suppression of screen recording.
Having said that, never assume that one can prevent screen recording, since “content pirates” will find and use solutions. In that case, use the other alternatives listed in this article to stop piracy.
Dynamic Watermarking
This feature allows tracking content no matter from where it is pirated. Dynamic watermarking is the process of inserting digital information into a video signal to identify its source. Its goal is to find the dissemination source of illicit streaming services’. All content is marked with a unique identity that can be extracted in the event of theft and used to track down the source.
Block Concurrent Login
Concurrent logins can lead to unauthorized people using valid credentials to authenticate a video simultaneously as its legitimate user. This could result in multiple security issues. Therefore, always select a video hosting platform that offers features to block concurrent login.
Restrict Number of Devices Used
Limit how many devices are used to watch the video. This method prevents watching a video on different devices at the same time.
Final Thoughts
Video piracy is one of the most serious risks to a business’s return on investment. Businesses must invest in solutions to keep virtual pirates at bay and provide their viewers with a distinctive video experience to confront this issue head-on.
