Did you know that 22 percent of product returns happen because the item looks different in person than it did online?

Proper product photography can help you avoid this issue and keep your customers happy.

Read on to learn more about the importance of good product photos. You’ll also find tips on how to take and edit photos for your business.

Why Product Photography Matters

Quality product photos can have a big impact on your online business’s success. Here are some specific reasons why you need to make them a priority:

  • Increase Trust: Accurate, clear product photos make it easier for people to believe in the quality of what you sell.
  • Improve Branding: Quality photos show that you prioritize quality in all things, including product manufacturing.
  • Increase Shares: People are going to be more inclined to share good-looking photos and increase awareness of your brand.

All of these benefits can also lead to higher conversion rates. If you’re looking to build your business and boost your bottom line, good photos are a must.

How to Take Better Product Photos

Want to experience the benefits discussed above? Here are some specific ways you can start taking better product photos: 

Use the Right Lighting

It doesn’t matter how beautiful your products are. If you don’t have good lighting, few people will be interested in buying them.

Natural light is great for photos, but you can also buy inexpensive studio lights online to enhance your product photos.

Use a Tripod

A tripod saves you from shaky or blurry images. Even if you’re taking pictures with a smartphone instead of a camera, you can still use a small tripod to ensure your pictures come out crisp and clear.

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Understand the Rule of Thirds

The Rule of Thirds is a basic photography rule that everyone ought to know. It involves using imaginary lines to divide the screen into 9 equal-sized segments, then aligning the subject of the photo with the intersections of those lines.

Following this rule helps you mimic the way people naturally view images and creates photos that are more pleasing to the eye. 

Take Shots from Many Angles

Don’t limit yourself to one angle. Taking photos from many different vantage points give you more options to choose from when editing and uploading photos to your website.

Hire a Professional

If you’re still not confident in your photography skills, consider hiring a professional product photographer. This helps you feel more confident in your photos and frees you up to handle other aspects of running your business.

Level Up Your Online Business with Better Photos

Now that you know more about the benefits of product photography and how it can improve your online company, is it time to make some changes to your approach? If so, follow the steps outlined above to capture better product photos today.

If you need more help improving your online marketing and sales strategy, we have plenty of resources available on our site. Check out some of our other business blogs today.