Selecting the best colors for your Restaurant brand identity or food logo is essential as the psychology of every selected color influences the decision of a consumer. Actually, studies show that customers take less than 90 seconds to make an unconscious assessment of your brand after seeing it for the first time. The studies further show that they base around 62-90 percent of their assessment on the brand colors. Therefore, if your primary goal is to take your business to another level and attract the right customers, you have to know the messages you are sending with your colors. Below are the best 8 colors you can choose for your food brand identity.
Blue is the first color in our list of the best 8 colors to use for your modern restaurant branding. It is among the highly used colors in the world and that is for a good reason. People associate it with many positive attributes such as peace, authenticity, and stability. Also, most individuals claim that they find blue to be a calming and peaceful color. Some brands use it to prove their trustworthiness and imagination.
Furthermore, people have associated blue with various expansive concepts, such as the sky and sea, which helps explain why one of the recent studies showed that dark blue is the most relaxing color. The study, conducted by The World’s Favorite Color Project and G.F. Smith targeted around 26,000 individuals from all parts of the world, particularly those who use social media platforms.
So, if you are working to develop a relaxing and calming modern brand, blue is a smart and safe choice. However, keep in mind that it can be hard to stand out in your field after using this color.
Gray is another color that is highly used in modern food branding. It is compatible with many colors due to its timelessness and versatility, which is the reason interior designers use it to make a sophisticated and contemporary feel. Traditionally, people associated it with the cloudiest days, meaning that it might not be a good choice working to develop a cheerful brand. You can combine it with any color from the visible spectrum to come up with a good color scheme for your modern chef restaurant brand.
Red is possibly the most loaded color choice. People associate it with many things ranging from love and passion to strength, war, and danger. Due to its power, red attracts more attention than the other colors, something that makes it a perfect choice for foodbrands trying to compel their audiences to energetic and urgent actions.
However, because red is an energetic and dangerous color, you have to use it properly. Overusing this color can be counterproductive for your restaurant brand if you are trying to be calm or comforting. It tends to be overwhelming.
This is the color of citrus fruit. As a secondary color, orange is a result of mixing yellow and red colors in equal portions. You will come across many variations of this color depending on the proportions of the red and yellow colors used and you can adjust the tint, shade, and tone by adding black and/or white color.
Orange is a creative, fresh, and youthful color that offers both the optimism of the color yellow and the warmth of the color red. When used in your modern branding, this color will communicate energy and activity in addition to encouraging socialization. This color is very easy to see and you can therefore use it to signal safety and catch the attention of your audience. It works perfectly when combined with nearby colors like yellow and red and complementary colors like violet and blue.
Green is another color to use in modern branding. It has many positive connotations, such as prosperity, which is the reason it is the color of American money, health, harmony, and generosity. The color further benefits from symbolizing growth, freshness, and fertility and its strong connection to nature, making it a great choice for any brand that is tied to the environment. Experts believe that this color has calming and healing power but some people connect it to envy. So if you have a healthy food lifestylerestaurant or a food brand, go with green.
Purple has been the color of royal families and it is for that reason people associate it with power, luxury, and nobility. The color may also denote dignity, wisdom, and luxury and some individuals think of it as a mysterious and magical color. It is the right choice if your goal is to develop a luxurious modern brand.
White represents cleanliness, purity, and a new start. In western cultures, people linked it to innocence and simplistic “goodness.” While some cultures believe that this color is dull and sterile, it is an excellent neutral palette for any brand that wants to focus on the products it sells. This might be the main reason most ecommerce websites have white as the background color. Still, you will have to avoid using it in your modern restaurant food branding if your business targets the Asian population because they use it to represent mourning and death.
This solid color is characterized by a slick metallic shine and people generally associate it with gray color. You can come up with a silver tone easily by mixing black and white to come with several shades of gray. The combination of several grays and a dollop of white will result in a silver gradient.
Nevertheless, metallic silver is not a solid or true color. It is a reflective tone, which you can only create with help of reflective pigments and gray color as the base. To come up with light and bright hues of silver, use a gleaming metallic paint or effects that mimic light on very bright surfaces.
Silver is associated with innovation and status. You can therefore use it to portray your sense of affluence and modernity. It is a perfect choice for a restaurant that wants to portray respect and responsibility.
People will notice your color scheme and make a decision on whether to buy your products when they walk into your storefront, sees your logo, or even visits your website or social media profile. That does not mean that the red color on your logo will make your audiences feel hungry when they see it but it is likely to generate a subconscious response in them.
Choosing the wrong color for your modern food brand may confuse your audiences or simply fail to catch their attention. Listed above are the best 8 colors you can use to modern food brand yourself or your business.