As a landscaper, you’re very proud of your work because you know that each blade of grass says something to potential clients.
Why do anything different with your website?
Unfortunately, a lot of landscaping websites convey the incorrect idea. Whether they were created 10 years back or by someone who has no idea what they are doing, they all come down to one thing: a basic online business profile that does nothing to establish credibility or encourage potential clients to get in touch.
Here are some of the most important design aspects to take into account when designing and running an effective landscaping website.
Understanding the Basics of Homepages
Read this article to learn about some landscaping website concepts that could benefit your front page. Don’t lose sight of these major considerations while you dig into the details:
- You can’t use all of the ideas we’ll list, but you might be able to incorporate a lot of them on your homepage. If any of the suggestions don’t apply to your scenario, you’ll need to leave them out.
- Form follows function, just as it does in landscape design. The needs of the user should always come before your own. You can do both, but prioritising the customer experience is essential.
- Don’t make your landscaping site’s homepage too complicated. Its only purpose is to serve as a gateway to the rest of your site and guide visitors in the direction you want them to go.
- Have in mind that, like a landscape, tastes change and things will need updating at some point.
- Since trends can change quickly, it’s not strange to redesign a site every three years.
What makes a good website for landscaping?
An excellent landscaping website will have superb aesthetic design, simple navigation, and useful content. You want to make a good impression on potential clients, so make sure they have all the necessary details before they make a purchase from you.
- Use pictures of good quality.
Use stunning, high-resolution images to promote your work. To give them an impression of what you do, use both wide-angle and close-up photos.
- Have a portfolio ready.
Having a collection of your best work in one place can offer potential clients a sense of your expertise and approach. Add pictures of the project before and after, as well as some details about it.
- Make it easy for people to reach you.
Make it simple for people to reach you by placing your contact information in a prominent location on each page of your site. Make it simple for potential clients to get in touch with you by adding a contact page or a web chat widget.
- Provide useful information.
You can do this by including resources like a frequently asked questions section, a weblog, or a guide to landscaping on your website. Potential clients will see this as evidence of your expertise and commitment to helping them.
Having a blog on your landscaping website might attract more visitors who are interested in your niche.
- Make use of calls to action.
Use “calls to action” (CTAs) all over your website to get people to move forward. There should be a “contact us” link at the top of each page, as well as a section specific for setting up appointments.
Add reviews from satisfied consumers to your website to show new clients that you can be relied upon.
When people come to your site, the first thing you expect them to do is have confidence in your business. Make use of both textual testimonials and visual demonstrations. The conversion rate can be greatly increased with the help of reviews.
Make use of videos to demonstrate your expertise and provide prospective clients with a glimpse into your working relationship with you. It’s a good idea to include videos in your portfolio, and also on your web-page and other important pages.