This phrase has become the solution to almost every issue or problem we face. Whenever we want any information, searching it on Google or any other search engine has become our habit now.
Whether you want to buy a new bed or you want to opt for home cleaning services, you will always search for it on a search engine. Due to this reason, most businesses are listing them on search engines so that the search engine results show their reference to the viewers.
Along with having an online presence, businesses also need to make their online presence search engine optimized or SEO friendly. But what is this SEO, and what are the benefits of SEO? Here in this article, we will help you with some basic knowledge about SEO.
What Is SEO?
SEO basically refers to Search Engine Optimization. It is nothing but the science and art of getting your online presence or your website found in the free or organic space of search engines like Google, Bing, and Yahoo.
The major objective here is to generate leads, increase sales along with improving brand awareness.
How Does Google Work?
In order to understand SEO, you first need to understand the working principle of search engines. Search engines, like Google, use some specialized computer programs named web crawlers, bits, or spiders to crawl the web.
Whenever they find any new page, they add that page to an index. We can consider this index as being similar to an old-fashioned Rolodex. The search engines utilize an algorithm in order to determine particularly which pages get pulled from the index and will be displayed in the search result when anyone searches on those search engines.
With the help of an effective SEO strategy, you can ensure that the pages on your website are helping Google fulfill its mission of providing its users with the most relevant solution to their queries.
Pillars Of SEO
Basically, there are 4 pillars of SEO. Here we will discuss them now.
Pillar 1: Technical SEO
The first and base pillar of SEO is technical SEO. In order to show your web page on the search results, the search engine is first required to find, crawl, and index them.
Search engines like Google, Bing, and Yahoo use spiders to crawl the internet and then collect all the pieces of information about the particular web pages. There are several directives and files on your website which provide the search engine crawlers’ instructions for crawling and indexing.
Pillar 2: Content And User Experience
Content has always been the king of the SEO space. The users are actually searching for content. That is why search engines also pay special attention to the content part. You need to create content on the basis of some particular keywords which are targeting your audiences.
If the users do not find the relevant solution they are searching for among the several pieces of content, they will automatically come out of the website. As per the search engine algorithm, it will affect your
Pillar 3: On-site SEO
On-site SEO is all about the following things.
- Meta descriptions and page titles.
- H1 – H6 tags.
- Alternative texts.
- Structured data.
- Internal links.
In order to optimize your website as per the search engine algorithms, you must ensure all these things are in the proper place.
Pillar 4: Off-site SEO
The opposite of on-site SEO is off-site SEO. Till now, we have only talked about your Website and how you can make it SEO friendly, but in reality, SEO is not only about your website. SEO is also about the authority and trust of your website on the internet.
In this scenario, off-site SEO comes into action with the following things
- Local Search.
- Social Media.
The pillars of SEO are all about making your website SEO friendly with relevant content, providing the user more enhanced experience, and lastly, developing trust and authority in the internet space.