One of the important aspects of an estate agent is marketing your services to your clients and to achieve this, you have to follow effective steps. You have to master the art of marketing to reach people who need your services and then only you can enjoy a constant stream of clients. One platform that will help you to find more clients is social media but how can you use social media effectively for your estate agent business?
As buying and selling is an important decision for many people, they require an estate agent who has their best interests at heart, who gives satisfactory solutions to their problems, offers accurate information based on property marketing reports and provides better results for their endeavours to buy or sell a house. Therefore social media will help you to offer these best services to the people who are interested and build a good relationship with them to add their names to your pipeline of clients. Know about the best ways to put social media to good use.
- Share personal stories
Today social media has become a platform for many businesses to share stories that motivate people to trust in them and their services. For instance, without getting overly professional you can share stories of how you work in a way that your clients can understand and this method surely will help you get more clients. Reveal the personality behind your business and it has to be genuine and interesting. You can speak about the properties and matters related to them through live videos and also introduce your staff so your followers will know more about your business.
- Offer a tour of the town not only the house
Homebuyers prefer to know about the property they would like to buy but they are also very interested to know about the location of the property. They would like a knowledgeable guide who gives a tour of the property, its surrounding areas, the schools, parks, the bus stops, shops, pubs, train stations near it and a lot more.
So in your social media page share the interesting aspects of the property and also its surroundings through pictures and videos on social media. By doing this you can provide your potential clients with a far richer understanding of the location and its particular property market statistics so you can serve them better. If people like your tour and interesting reports about the neighbourhood the likelihood of them buying a house in the neighbourhood will be great and as a result, your business will flourish.
- Chat with your followers often
Today people like to get instant responses to their questions and the best way to offer them satisfactory answers instantly is through social media platforms. There are chat options on the platforms like Instagram, Twitter and Facebook so you can use them to speak directly with interested people. Always be ready for these kinds of outreaches as this will help you get more leads who can become your potential clients.
- Use effective tools to manage your business pages
If you find it challenging to manage your several social media business pages, you can use the best tools that will allow you to schedule your posts in advance. This is a great idea because you can plan and post things that interest your followers. For instance using these tools you can schedule the links to newsletters, blog posts, photos and videos. This will save a lot of your time and energy and at the same time, you can market your estate agency effectively.
- Focus on the visuals
If you want your visuals to trend on social media then you have to focus on what you post. Every photo or video of a property should not look the same if you want to attract clients. Instead of showing the pictures or videos of the interiors of the property why not try taking pictures with people or pets in it to make it more interesting and fun? You can also share property photos and videos from different angles so the viewers will get a good idea of how it looks. Plus you can also use animated infographics that are eye-catching and convenient to share.
Get help from social media experts
If you are new to social media marketing but want to use it to market your estate agency you can get help from reputed social media experts. They will help you to understand the strategies involved to get more followers on social media and make your business successful in the process.