Coffee is the most popular beverage worldwide, and many people can not imagine starting their day without a cup in the morning. It gives us a much-needed energy boost and helps up go through our work. Coffee in moderation also provides some health benefits, like detoxing the liver and reducing the risk of Parkinson’s disease. So, if you have a coffee shop, congratulations – you are doing people a favor. Now, back to the business. With so much competition from billion-dollar coffee shops, it is very challenging for the local or family-owned coffee shops to survive. How can you get more customers? How can you spread your brand awareness without spending much money? How can you connect with your local audience? Custom keychains are the answer to increasing sales and maximizing revenue. You might discard the idea, thinking it is impossible and will not work, but go through the blog, and you will understand the benefits.
Why are custom keychains suitable for coffee shops?
- Budget-friendly: Custom keychains are pocket-friendly promotional products; you don’t have to spend considerable money to create them in bulk. They are also small and easy to store and hand out.
- Customizable: Custom keychains are easy to customize according to your coffee-shop name and logo. You can also choose from various types like metallic, PVC, embroidered keychains, etc.
- Usefulness is the key: The success of your marketing campaign depends on the usefulness of the promotional products. A product like stickers might not add much value to receivers’ lives. However, keychains are different; everyone needs them to organize their keys. A typical household has at least six keychains.
- Increase brand interest: People will become curious looking at your custom keychains. They carry keychains wherever they go; imagine the brand interest it will create from family, friends, coworkers, and acquaintances of receivers.
- Wonderful brand recall: According to various market researches, 58% of the recipients keep a promotional keychain for over four years. It is a long period for making or breaking your business. Products used once a week create 52 impressions; think about the items used almost every day of the year. Your coffee shop name will ingrain the receivers’ minds.
Now that you know the benefits of using custom keychains for your coffee shop, please keep the tips in mind while creating:
- Make use of your logo: The logo of your coffee shop is vital when you want to create custom keychains. A logo can turn your business from a small town shop to a destination sensation. The logo is what customers see in their minds when they think about your business.
If you don’t have a logo, you’re missing out big time; you need to create one. Start by following these tips:
- Think about your uniqueness: You can start by thinking about your unique business points. E.g., do you sell a unique flavor from a distant location?
- Keep it simple: You don’t have to create a complex Starbuck type logo; a simple logo works often.
- Research what works: Your business vision needs to match the logo. For inspiration, you can research direct and non-direct competitors.
- Use symbols to tell the story: your coffee shop name is unique; you can play around a bit. E.g., if the name is Sunrise Cafe, you can use it in your logo.
- Make it symmetrical: people are attracted to symmetry; whether you’re using your name or symbol or both, it is vital to maintain harmony.
- Have fun: Creating your logo doesn’t have to be stressful. If you have a design and you need to use it on custom keychains, manufacturers like EverLighten help with their in-house designers.
- Understanding your local market: Are you located close to a beach, in a bustling city, or on a college campus? All these factors will account for the type of keychain you need to produce. E.g., if you are on a college campus, it would be better to make custom keychains with bottle openers because college students like to party regularly. They can use your coffee shop keychains to add to the fun. The same goes for a beach.
If you are close to an office building, producing keychains in the shape of a mobile phone holder or some office-related item would be beneficial. You need to put yourself back into the customer’s mindset and ask yourself, “what keychain will be the most useful to them?” Having this mindset and catering to it will go a long way in making your coffee shop a success.
- Managing inventory: If you have to force it, then it should not have been there. It goes for any merch you create for your coffee shop, including custom keychains. One of the most effective ways to create value is to make a demand. How can you create a demand for your keychains? By making them an exclusive supply.
If people see too much of anything, they get bored. They will not want them if they think there is an unlimited supply and can get them when they come around the next time. If people see only a few custom keychains left, they will want more.
Tip: If the keychains are collecting dust, don’t let them stay that way. You must clean them regularly; it would surprise you how many businesses neglect to clean their merch after some time.
- Placing them in the right spot: Custom keychains are the perfect grab-and-go products; they will work ideally by the register. When your customers go to the check-out, they will have their wallets out. It increases the possibility of buying the keychains – if you plan to sell them. If not, you can hand out the keychains to customers. You can create different quality keychains for regular and new customers. And, don’t forget about special events like Christmas, New Year, etc.
- Give your customer what they like: Don’t create too many keychains at once and track them flying off the shelves. You need to ask your customers how they liked the keychains and make changes accordingly. You don’t have to stick with one type. If customers didn’t like the previous keychains, stop ordering them the next time.
Being a coffee shop, your priority is the coffee taste, service, and customer experience. You can enhance the experience by giving heed to their suggestions. From time to time, bring in fresh ideas for other merch also to keep the customers wanting more from you.
Keep quality on your mind when creating custom keychains:
Giving away custom keychains elevates the ambiance and increases brand awareness of your coffee shop. When done correctly, they can contribute to your business’s success. They will create free advertisements on local streets and on social media. However, create high-quality custom keychains because people associate their quality with your business quality. It will benefit if you connect with a manufacturer with experience, expertise, and a passion for helping. EverLighten has over eighteen years of experience creating custom keychains for startups, big companies, nonprofits, etc.
Rainbow Drive-In – in Hawaii were looking to create custom keychains for their customers. They were disappointed and dissatisfied with various manufacturers because of the quality and delivery time. Luckily, after going through a ton of positive reviews on independent rating sites, they contacted our team. We helped them refine the design and created a sample for free. After getting a positive nod, we created “fun license plate keychains”. They were happy and satisfied with the outcome and praised our work.
Best pricing: They are a factory producing custom keychains, not intermediaries, ensuring customers always get the best prices.
Quality in every product: They use high-quality materials and the latest techniques to produce keychains.
Fast turnaround time: They manufacture every order in the quickest time possible.
24*7 support: Customers can contact them 24*7 for their queries resolution; they reply within half an hour.
Real people, fantastic service: EverLighten loves helping; they offer various options for every product.
Designs to impress: Your keychains will look as you imagined with help from in-house designers.
No minimum order requirement: You can order any number of keychains you need; they accept every order without a minimum limit.
Worldwide shipping: They deliver worldwide, and customers can track their orders online with an order tracking tool.
For more information, queries and design, visit https://everlighten.com/collections/custom-keychains.