Businesses always want more customers, and an impactful way to get more is by entertaining them on your website. Obviously, the longer you can keep them engaged there, the more points you’ll score with them. How can you get people to stay on your website longer? Find the answer to this question in the paragraphs below.
Add Relevant Videos
Perhaps one of the more underestimated ways to enhance your posts, videos add tremendous value to your platform. Visitors will stay to watch a short video from beginning to end, which adds several seconds to minutes of engagement. A video carousel player is one fancy way to up the ante, making your site feel even more dynamic.
Make Pages Load Faster
You may already know this, but the average human attention span is now less than that of a goldfish, so you have a pretty steep challenge for keeping visitors on your site. If your page takes more than four seconds to load, you can kiss your visitor goodbye! Fast-loading web pages will serve content to your guest without irritating them, which means they won’t be going to your competitor to get the same type of content. As an added bonus, quick-loading pages often achieve higher rankings in search engines.
Make It Attractive
Who wants to look through a dull and drab website when they have so many other options available? You can do so many things to your site to make it look better:
- Change to a more readable font
- Choose colors that are gentle on the eyes
- Display a beautiful header
- Plaster on an appealing background
- Make use of headers (H2, H3…)
- Format with bullet points and lists
- Add attractive images and videos
- Set up a good layout
It’s hard enough to get visitors to come to your website in the first place, so don’t risk losing them with things that are easily avoided. It’s worth it to take the time to optimize your website to look its best.
Make It Easy To Navigate
Upon arriving at your website, your guests will want to find various things. Make it easy for them to get through your website with a functional navigation bar and intuitive navigation widgets. Provide links to content that will help them digest information more easily. Supply them with links to download or purchase your products without having to search for them themselves.
Link to Your Other Pages
As you write your content, you will generally encounter content that relates to other posts on your website. This is a great opportunity to send your visitors through to those pages to clarify your points. Each link will work to keep them engaged for at least a few more precious moments. Internal linking also gains favor with the search engines.
Tweak Your Headline
A gripping headline is bound to attract more visitors than other types. After all, it is the first thing people see on the search engine results pages (SERPs). For any web content, it’s good practice to spend a large amount of time on a headline that will entice people to click through. Use high-impact words related to your topic for best results.
Write as if You’re Speaking
A pleasant, conversational tone goes a long way when properly implemented into your blog posts. The exception to this rule is website copy; static pages should focus on conveying information over sounding casual. Otherwise, do your best to write in a way that’s easy for the reader to absorb your information, remember it, and feel good after reading it. The better you are at this, the longer the reader will stay to consume the content.
It can be rather exciting to get a few visitors to your website, but that’s just the tip of the iceberg; you must now find a way to keep them there! The longer they stay to enjoy your content, the more likely they are to trust your brand or make purchases. Use any of the tips above to your advantage.