Nowadays, if you have a business that’s not on the web, you’re missing out on a huge market and thousands of potential customers, in whatever industry that might be.
People not only use the web to find entertainment or useful information but for products and services in the real world as well.
Real estate website development is a means to encourage prospective clients to make their buying decisions. So if you’re looking to create a real estate website, here’s what you need to have in it.
Optimized Web Design
First impressions matter, especially in the digital world due to the immense competition you have to deal with. A responsive and smooth-running web interface is key to retaining clients and experienced Real Estate Website Developers can help you with it.
The website should also be optimized for every type of device, whether that’s a smart TV, a computer, or a phone. If your website isn’t responsive, it will affect its ranking on the Search Engine Result Pages (SERPs).
Access to Property Listings
The next most important feature after a responsive website design is access to Multiple Listing Service (MLS) data. MLS provides the most reliable and comprehensive database of properties for those looking to buy or sell.
The Internet Data Exchange (IDX) integration makes it possible for you to connect your website directly with the local MLS database. That way you can pull listings from MLSs and integrate them effortlessly into your site.
Smooth Site Navigation
An optimized web design isn’t the only thing that buyers will require. A clear interface that guides visitors smoothly is a must for real estate websites because it’s hard to navigate through the loads of information on them.
To make it easy for users to find exactly what they need to know and ensure proper functionality, you need to provide:
- An About Us page
- A Contact Us page
- An informative and precise menu
- An optimal viewing experience
- Ability to move from any page of the website to any other page
Comprehensive Search Filters
It is crucial for real estate property and rental sites to give accurate and appropriate results to what the buyer is looking for. One way to do this is by providing users with a list of comprehensive search filters with details like:
- Listing type (buying, selling, renting, etc.)
- Home type
- Number of rooms
- Year of construction
There are tons of tools you can use for the purpose of mapping out search boundaries to determine the neighborhood where the user wants to purchase a property.
Fast Messaging Channels
When finding a property to buy, buyers will often have tons of questions regarding the process and the details of the property. There has to be a channel or multiple channels for buyers to clearly communicate their concerns and prompt a response from the sellers and real estate agents.
Just like you’d need to contact a car accident chiropractor if you sustained injuries during an accident, a communication channel and fast responses are vital for real estate websites as well.
A live chat, a built-in direct messaging tool, and a voice or video calling platform are the best way to do it. Having multiple options makes it convenient for different potential buyers.