Since 2010, the software-as-a-service (SaaS) business model has grown at an exponential rate. According to industry analysts, the SaaS market will rise by more than $60 billion (yes, billion) by 2023. And, of course, SaaS marketing will see an increase as well.
If you own a software-as-a-service firm, this is fantastic news, but it also means that you will face more competition.
In this rapidly expanding industry, you’ll need growth marketing strategies that distinguish your organisation from the competition.
We’re here to assist you! The following are seven B2B and SaaS marketing methods that can assist you in attracting your core audience, increasing engagement, and convincing new clients to collaborate with you.
The following are the seo strategy for saas that we will be looking at in this article:
1. Provide a Free Trial
One of the primary reasons for the popularity of free trials in the SaaS industry is that they are effective. In the case of organisations that test-drive your software, the product value is self-evident. Even if they decide not to buy it once the free trial period has expired, you will have a valuable lead for future advertising and email targeting campaigns.
One of the most effective methods of promoting your free trial is via Facebook advertising campaigns. Because the social media platform enables you to tailor your advertising for clicks, you can use a call-to-action like “Start My Free Trial” to encourage as many people as possible to sign up. A Facebook advertisement may help boost the exposure of your free trial since users can share the advertisement with their friends and family members who may be interested.
2. Make Data-Driven Content Available
When it comes to industry data, SaaS companies have a leg up on the competition because of the insider knowledge they have. If you have important internal data, make it available to the public via content marketing to attract new consumers and develop brand recognition. Alternatively, you may talk about recent research completed by your company or report on changes in your customers’ habits. Examples include Mailchimp, a firm that provides email marketing services, which provided email campaign data split down by industry.
Once your data-driven content has been released, be sure to promote it on social media and use it in your advertising efforts as well. Prove to users that you have the information they’re seeking by providing it to them.
3. Take Advantage of Positive Reviews
Social evidence in the form of reviews and testimonials is quite helpful. As long as people and businesses who work with you say good things about your product, it will make other businesses more likely to work with your company.
Encourage clients to provide favourable reviews on your company’s social media and Google sites to help spread the word about your company. Depending on your needs, you may either share reviews that consumers leave without prompting (after obtaining permission, of course!) or ask for reviews directly from customers. For example, if a user writes you an email expressing their delight with your product, encourage them to leave a favourable review on your main review page and provide them with a link to your main review page.
4. Get the “Very Responsive” Facebook Badge
Being responsive to online communications is an essential component of SaaS marketing, both for recruiting new consumers and reducing churn from existing ones. All customer contact takes place digitally, therefore consumers depend on your business to respond quickly when they have a problem with your product or service. According to statistics, 42 per cent of customers anticipate a response time of less than 60 minutes.
To show your consumers that you respond swiftly, you may acquire Facebook’s badge for companies that respond promptly.
The process of earning the badge is straightforward: It’s important that you respond to 90% or more of the private messages that people send to your Facebook page through Messenger. You also need to respond to them in less than 15 minutes on average. Using a Messenger chatbot, you may increase your response rate and time by including the bot’s answers.
Facebook Messenger should be enabled for your company page, so reply immediately to any messages you get. If the response requires more investigation, react by stating that you are investigating the situation and will respond as soon as possible.
5. Post Behind-the-Scenes Content
Clients of SaaS companies are often energetic, young tech entrepreneurs. These companies make an effort to create flexible, supportive work environments, and as a result, they will appreciate SaaS technologies that have a mindful culture as well.
Share behind-the-scenes footage with these companies to give them a glimpse into your company’s culture. You may, for instance, upload pictures of workers having a good time during a business outing for team development. This SaaS marketing technique demonstrates to prospective clients that you are open and honest about the company that is behind your solution. It makes your company more human and shows that you’re upbeat and friendly.
6. Use Social Media to Host Q&A Sessions.
Host Q&As: gatherings where your consumers may express their problems and get answers to their questions. Because SaaS tools are so technical, you can be sure that people will ask about them. While dealing with difficult inquiries and issues may not be enjoyable, educating consumers and resolving their concerns can help you grow their confidence in your company.
Using Facebook Live and Instagram stories questions is a great way to answer inquiries in real-time. You have the option of having people submit questions in advance or answering them as they come in during the Q&A session.
To ensure that as many people as possible attend your Q&A session, be sure to promote it widely on all of your social media channels, as well as on your company’s website. In order to gather questions in advance, provide people with an email address to which they may submit inquiries, or ask them to send questions directly to your company page through Facebook message if you have one. No matter how you gather questions, be sure to videotape the Q&A session so that you may share it afterwards.
7. Describe how you give back to the community.
According to studies, 63 per cent of individuals prefer to do business with firms that match their values. This holds true for SaaS marketing as well: businesses want to cooperate with and acquire software from firms that share their values as much as possible. Businesses have limited resources, and they are more likely to spend their money on software that not only gets the job done but is also produced by a firm that gives back to the community as well.
Use social media to spread the word about the issues that your firm is involved with. Are your workers participating in a 5K to raise money for cancer research? Post it on your social media networks and use it to provide real-time updates during the competition. It’s important to remember that authenticity is essential in this SaaS marketing approach. Share your company’s genuine principles with your consumers, rather than simply what you believe they want to see.
Share your company’s genuine principles with your consumers, rather than simply what you believe they want to see.
Unique & Creative SaaS Marketing
As a SaaS firm, you may believe that growth marketing platforms are only appropriate for B2C businesses.
This is not correct! Your target audience is also eager for innovative marketing strategies.
Innovating with your campaigns will set you apart from other SaaS firms that rely on more conventional advertising methods.
Make use of the SaaS marketing methods covered in this article, and keep an eye on your social media accounts to discover what is most popular with your followers.
Because every organisation is unique, you should be prepared to customise each of these techniques to best meet your target audience’s needs.