With millions of sites competing with each other, high-quality backlinks are vital as they play a crucial role in enhancing your business’s rankings in organic searches. This means that just like SEO strategies, backlinks help improve your business’s visibility and give you a competitive edge over other businesses. Listing sites also help you connect to other customers and increase your visibility as well. So, what’s the relationship between business listing sites and backlinks? How can you build backlinks from business listing sites?

What are backlinks?

To answer the questions adequately, it is essential to understand what backlinks are. Backlinks are inbound or incoming links from other sites to your website. Search engines such as Google consider backlinks to be a vote of credibility and authority. Therefore, the page with the most votes is considered more relevant and reliable than the page with the fewest or no backlinks. As a result, the more backlinks your page gets, the higher the page is ranked.

However, not every backlink helps your website, which is why you need to focus on acquiring high-quality backlinks. Fortunately, platforms such as Enests, a top business listing site, have proven effective for delivering the quality backlinks you need.

How to build quality backlinks using business listing sites

While Google’s business listings have proven a resourceful way to gain backlinks, other effective listings such as Enests, Yelp, Yellow Pages, and a few others should also be considered. Backlinks from several top business listings are effective for building domain authority. The listing includes your business name, a link to your website, office address, email address, and other business details.

Although backlinks from many business listing sites carry “no follow” tags to their site links, backlinks from these business listing sites have proven beneficial when domain authority is high and associated with the niche.

How to choose the best listings to build backlinks from

There are many listing sites to choose from. Therefore, it is vital to find one that will give you your desired results, as it wouldn’t be advisable to spend time building backlinks on a listing site that will take your business nowhere. So, before selecting a listing site, consider these factors:

  • Relevance

Find out whether the business listing site is relevant to your industry or niche. For instance, you wouldn’t be doing yourself any good if you build a backlink on a site about construction supplies when your website is about accountancy services. If the backlink isn’t relevant for your users, it wouldn’t be to Google too.

  • SEO metrics 

It is also helpful to check if the business listing site has a high domain authority to share link juice to your website. Online resources like CheckMoz help check the site domain authority by simply pasting the URL link.

  • Audience

Now is your target audience using the business listing website? Business listing backlinks are suitable for your SEO but not when they are irrelevant to your industry or niche.

Once these factors are satisfied, you can submit your listing and enjoy the perks that come with it.