TikTok officially has reached billions of monthly active viewers, and companies use this platform to advertise their brands. Advertising on this platform helps companies to reach younger potential and customize themselves in 2022. Initially, this application was a non-meta application; more than 3 billion people downloaded it. After a certain period, it went up to 50 million users. Now you will analyze how it is powerful to advertise your brand through TikTok Ads. TikTok is the favorite platform among the younger generation, they use this application for entertainment. Whenever you want to identify the status of the video, test your video with the tiktok likes counter that will help to know how many people are interested in your video. The platform has introduced many advertising formats for promoting the videos. You have to follow the guide and start making your TikTok ads. 

TikTok Ads For Your Business

According to a study, with almost 500 million viewers using TikTok, it offers immense opportunities to businesses who want to promote their brand on this platform. TikTok allows users to edit videos using filters, music, effects, and sounds. You can create stunning videos with advanced features and unique ad creation facilities like spark ads. When you use it effectively, it helps make the most lucrative pools of users. Before investing your time and money, go with an effective advertising platform such as TikTok.

Target Audience

When you mainly focus on Gen Z, then TikTok is the best application to invest your time and money. Based on the report, 66% of users are under the age of 30, and almost 41% of people are between 16 to 24. Most social media networks will reach the younger generation and then make their mark on everyone. Creating stunning videos is not only enough To know better about the audience, but also you may utilize tiktok views counter to track and analyze your profile. Advertising on TikTok is not exceptional, and it is a good idea to get knowledge about how to post ads on this platform. First of all, you have to identify whether the ad will reach many people and whether the content is interested in the youth. Then, learn more about the application, and try to use new features that glorify your ad; even if you face hurdles at the starting stage, you will overcome them after some days.

Different Types Of TikTok Ads

The platform offers you enormous options to advertise your brand, so you may select what will work best for you to reach the potential audience. In addition, the application has launched a range of filters and effects for user convenience. Read below to know the different types of TikTok ads:

Top View Ads

When you open the TikTok application, you can include both internal and external links on its page. These ads will run up to 60 seconds, through which brand videos will be similar to other TikTok videos. In addition, a brand may collaborate with other influencers to advertise its products.

In-Feed Video

A short-form video of 5-60 seconds will appear in the native newsfeed and it is similar to the normal TikTok video. You may respond to your videos, such as likes, comments, share and create videos with some background music. You can make creative videos and include several calls to action from 9 to 15 seconds. You have to add a call to action below your content that helps to divert the user from your account. Ask your users to click that link, and if users like your product, then there is a chance to purchase this application. Even though they didn’t purchase your product, they will view your website so that it will create more user traffic to your website.

Auction Ads

Most social media networks allow users to bid on ad slots through auction ads. In these types of ads, your style. TikTok Ads are different from google ads, and here you have to bid manually. In this application, there is no possibility for automatic bidding. If you want to know how ads work, you have to use tiktokcounter, which verifies followers’ activity. You can include biddable ads in the main feed. There are three various pricing models available such as 

  • CPC(Cost Per Click)
  • CPM(Cost Per Mile)
  • CPV(Cost Per View)

Post your ads depending on the target audience’s age, location, and gender. You can create custom audiences and backlists.

Design Your Ad

TikTok ads consist of videos and images that are going to display in vertical, horizontal, and square formats. Video creation tools are available on this platform and have pictures and templates. You can customize your brand pictures with these advanced tools. Moreover, it has 300 background music options, and you may choose one among them to resonate with your users.

Final Thought 

TikTok Ads are entirely different from other social media platforms, and you have to understand the essential features to post your ads. Posting Ads at the perfect time will help to bring impressive results for your business. In addition, you can send business messages to a fast-moving audience even with straightforward content. Hopefully, this guide will help you to dive into the world of TikTok advertising.