When you browse through Amazon product pages, you’ll notice that most pages have professional-quality images. Many businesses invest heavily in Amazon product photography because they want to attract customer attention on such a popular platform. They need to compete against millions of sellers and products to earn a steady revenue on the eCommerce website. Here’s a look at some reasons why small businesses should invest in professional services:
1. Lives Up to Customer’s Expectations
A large majority of consumers now shop online, especially after the pandemic forced people to stay indoors. They study the images carefully before deciding whether they want to purchase the product. As a result, most consumers have high expectations from product images. They want pictures that showcase the item clearly and highlight their best qualities.If the image looks dated or is full of flaws, people will notice it and look for better alternatives.
Professional Amazon product photography increases your chances of impressing prospective customers. Impressed people are more likely to convert and buy your product. Some studies indicate that more than 70% of consumers turned away because of the lack of information on the product pages. Descriptive and informative images are essential for helping businesses succeed.
2. Earning People’s Trust
Good-quality images from experienced photographers help a business earn a customer’s trust. People will respond positively beautifully-edited, thoughtful images that have a strong brand presence and provide ample information. Several studies have shown that high-quality images win more people’s trust than low-quality ones, especially on platforms like Amazon.
The eCommerce giant allows businesses to upload up to eight images. Experts recommend ensuring that every image is polished, meaningful, and conveys the right message. Professional Amazon product photography can help because experts know how to tackle this task. They will conduct in-depth research on your target audiences, competitors, and industry before coming up with a plan. They will try to understand the customer’s mindset to see what will appeal to them before taking pictures.
3. Benefit of Interactive Images
Professional photographers can take pictures from different angles can create an interactive image. That allows customers to spin the product around for a 360-degree view. Several studies have shown that interactive images have a higher chance of impressing customers and convincing them to buy. Such an image engages customers for a long time and ensures they notice some of the finer details.
Amazon encourages sellers to upload interactive images as they are more attractive. Many customers like to zoom and spin the product around to study it carefully. That’s the closest they can get to physically handling an item before purchase. While it is possible to create DIY interactive pictures, they’re not as impressive or impactful as Amazon product photography.
4. Saves Time, Effort, and Money
Product photography isn’t as easy as it looks, even if you have sophisticated camera equipment. Experienced photographers plan their shoots carefully. They set up good lighting, use the best lenses, take shots from different angles, and ensure every image is meaningful. They also carry out a comprehensive editing process to remove flaws, correct white balance, and ensure all of the product’s best features are highlighted properly.
There’s no need for business owners to take time off their workday to carry out a DIY product photography session. They don’t need to spend money on expensive cameras or lenses or buy pricey editing software. Professional images also last for a long time so you won’t need to replace them a couple of years down the line. Camera technology has evolved to the point that current photographs will never look outdated. That’s one of the reasons why people invest in Amazon product photography instead of trying their hand at DIY photography.
5. Handling Large-Scale Photography
DIY may seem like a more convenient and affordable route, but it isn’t always the most logical. That’s especially true if you have a large inventory of products. Businesses that have hundreds of Amazon product pages can’t afford to rely on DIY photography. It would be too time-consuming and inconsistent. If you need to establish a strong brand presence and ensure all products are presented well, consider investing in professional Amazon product photography services.
Studios know how to handle bulk orders quickly and efficiently. Many professionals can go through five to ten products every day until the entire lot is complete. You can have good-quality images up in a matter of days. They are also very consistent, which means they will maintain a strong brand presence and message on all product pictures. Experts can help you keep different categories of items organized as well.
6. Fewer Returns
People return products when they don’t fit their initial impressions. For example, people looking for a deep red blouse may be put off if the garment turns out to be a brighter or lighter shade. They will return the product and probably turn to other sellers to find the right fit. Professional-quality images can help reduce returns by a significant margin by providing accurate information. Experts will have the right combination of lighting, lenses, and set-up to showcase all of the item’s characteristics effectively.
Good-quality Amazon product photography is effective because it gives customers a realistic picture of what to expect. People can make an informed decision about the product and aren’t disappointed with their purchase.Inaccurate images won’t just increase the number of returns but also compromise a person’s trust in an item. As the primary purpose of these images is to provide information and influence buyer behavior, investing in professional services is a wise decision. They will know how to create a composition that is honest, impactful, and reliable. Customers will walk away from your page with a positive impression of your brand.
Amazon product photographycan help you stand out on a highly competitive platform. You just need to hire a reliable professional with experience to ensure the results are to your satisfaction. Make sure the photographer has experience with the platform before hiring them.