An advanced technology, developed on a common platform, provides a wide range of audiences with reliable, secure and customized access to data and applications through many digital touchpoints. Organizations need how to select a DXP solutions for the design, deploy, and continuous development of portals, websites, and mobile along with other digital experiences.
What is Digital Experience Platform (DXP)?
Selecting the right technology is a vital requirement for any digital transformation strategy. Industry surveys indicate that most projects fail to find the right option for the needs of the customers. This is because large businesses very often choose their technology solutions. Instead, businesses should adopt a more agile framework implementing the latest conceptual design.
A Digital Experience Platform (DXP) streamlines the customer’s experiences by bringing different components such as Content Management (CMS), Digital Asset Management (DAM) and analytics. You will more literally focus on the solution that best suits you and your objectives by evaluating vendors in an iterative and adaptive procedure.
To ensure that you deliver the improved user experience, it is essential to match your roadmap with your user journey at the beginning.
Why You Should Go For Digital Experience Platforms
1. Integrated Control Center:
DXP enables easy integration with another system. Also, it offers a centralized control system which enables business owners to manage things easily.
2. Content Flexibility: Apart from just being an Omnichannel platform, DXP uses hybrid-headless architecture for delivering the same content across multiple channels consistently.
3. Personalization: DXP allows a business owner to provide personalized content to individual customers according to the interest. The intuitive dashboards and ML power of DXP allow business owners to do so.
4. Future-proof Adaptability: DXP specifically designed to adapt to new technologies and to connect with the users accordingly. This eventually provides digital maturity and also eliminates the issue of connecting users/customers as they wish.
Top Digital Experience Platforms (DXP) of 2021
Here are the top 5 Digital Experience Platforms of 2021, pick the suitable one that suits your business requirements.
1. SAP Fiori
Specifically designed to scale your business development, the built-in UI technology in SAP Fiori allows independent apps to access SAP Fiori templates. It is the fully integrated DX delivery solution for your organization.
The UX of the SAP Fiori is so consistent that you can experience very same in all devices. The user-friendly UI and intuitive dashboard give the smooth user experience.
2. Adobe AEM
Adobe AEM delivers a personalized content-rich digital experience to the customers. The DX platform provided by Adobe comes with cloud scalability and high-level security. The DX platform has the capability of handling high-traffic.
Moreover, a business owner can enjoy the power of automation along with the easy monitoring options along with the best web content management tools.
3. Acquia
Unlike the previous DXPs, Acquia is an open DX platform. Acquia comes with built-in performance tools along with easy monitoring options that enable anyone to access it.
Companies with high group members on the board can make use of this DX platform because even the non-technical person at ease can access it. The power of cloud storage gives the big plus to the Acquia DX platform. When compared with small business, this tool fits perfectly for large business or big organizations.
4. Contentstack
Contentstack is often referred to as the modern Content Management System with all needed tools. With the headless CMS architecture, Contentstack comes with numerous features like image management, rollback options, and so on.
Moreover, the integration with third-party applications can be done easily in this Contentstack DXP. Contentstack would be the best and wise option for the modular business that is keen on handling business in batches and does publishing as per the schedule.
5. Mura
Mura platform allows business owners to create a content hub and to sync all the existing web experience under one roof. The DXP platform plays a handy role in synchronizing content from various web channels like email, PPC, SEM, and so.
The biggest advantage of using Mura would be its strong API. The strong API of Mura enables you to use it as long as you like with great flexibility and scalability.
10 Tips for Selecting best DXP
Today, there aren’t many DXPs on the market, and finding one that is right for your business isn’t an easy process. Many factors have driven many businesses to start progressively redesign their market processes to be highly customer-oriented. Below are the tips to select a DXP that lead you through the digital experience platform:
1. Marketing Efficiency
A DXP is an all-in-one platform designed to distribute data to and from your preferred digital touchpoints. With e-commerce, digital marketing, social integration, automation, digital asset management, and interpretation features, very great ones support their core capabilities.
Excellent DXPs have APIs which enable teams to integrate tools from third-party tools.
2. Create a Long List of Roadmap
You will most often begin your mission by exploring the broader marketplace of solutions. At this point, the type of technology that will meet your requirements and the selection process for the lengthy list of suitable suppliers should be carefully researched. During this step, it is necessary to cast an extensive network and not depend on a single source of information. You may find vital potential bidders that were not in the usual suspects’ initial list.
3. Come to a Brief List
Different tools target various use scenarios, directly or not. The aim is to suit a vendor’s prime use case with your specific requirements. This can be achieved using scenario analysis.
It is crucial to consider how the entire product scenario is compatible with your intended use case when deciding your providers’ initial shortlist to analyze. This allows you to see the relative shortcomings and strengths of your circumstances.
4. Hold Effective Demos
When you reduce the search for potential vendors to a certain degree, demos are a bridge between the storey idea and the corresponding prototyping. The bidder must show the team, rather than discuss a solution theoretically.
Demo sessions can reveal more about technology and the vendor and the fundamental importance of the scenarios if planned and organized meticulously. The aim is to return to your entire set of relevant user experiences, spending enough time on them so that bidders can show substantial differences.
5. Recognize the Need of DXP
The market has seen a transformation from web-oriented platforms to digital platforms. When businesses switch to digital experiences, they demand more robust capabilities and streamlined platforms. Users should be concerned about the collection of a variety of technologies. When they have to bundle together multiple applications, avoid duplication of structures and technological overlap.
6. Desired Business Outcome
In your selection of a vendor, quality authenticity should be a factor. Many DXP buyers who do not know what they seek to improve the organization are searching for digital experience software. Know the strengths and skills of the areas you need to account to achieve the business outcomes before looking at vendors.
7. A Set of Core Business Applications
The digital experience platforms provide analytical resources to gather information, identity, track and visualize your KPIs. They also include embedded analytics and even more advanced features such as artificial intelligence and machine learning, within applications. Accessing a customized suite of software simplifies management for IT and business users.
8. Know the Range of Technologies
Document the innovations are used in which portions of the buyer’s journey. If you do not have an established buyer roadmap, you need to build one before you get to explore how you can deliver digital experiences. You will probably find gaps or limitations. Assess the buyer’s parts of the roadmap can be enhanced by using additional resources.
9. Eliminate Monolithic Solutions
It cannot be monolithic for your DXP vendor. The systems should be fully compatible with anything that comes. You need versatility on the edges, specifically if you concentrate on customer experience. There is a vast and rapidly evolving dynamic market.
DXPs are highly concerned with transparency and flexibility to integrate with something so that customers can still use third-party technology with their use as a centre of gravity.
10. Understand the Culture Aspect
The digital platform is not a problem with technology; it’s a problem with culture. How to select a DXP won’t turn your business into a distracted customer brand. Instead, you start by looking honestly at your customer relationship and sometimes find that using DXP technologies is simply a convenient mechanism for a more valuable customer experience.
Bottom Line
DXPs may be specific, but they are also a series of systems that work together. DXPs provide businesses with architecture to automate business processes, provide interconnected customer relationships, and acquire customer feedback.
The digital experience platform (DXP) has evolved to address the needs that have emerged from digital transformation as brands and businesses seek to provide customers with connectivity and simplicity.
From your customer’s perspective, the tips to select a DXP services will help you reorganize your business and your mindset to think holistically. All in one location with your CMS, online marketing, and e-commerce, all set for action and work for the same objective. You can’t go wrong.
