Do you like to party? 

Beer festivals are a great way to throw a fun event while earning money or raising awareness about a particular topic and with these beers comes with a cute and matching beer coozie, koozie or even beer cozy.

But, how do you go about planning your very own festival? Read on to learn how to plan a beer festival.

Choose a Location

You’ll need to start by finding a place to actually hold your festival. Depending on where you live, you may need special licenses for some locations. You may want to choose a location based on the theme of your event, too. One unique option can be found at

Bring In The Brewers

You’ll also need to figure out what breweries you’ll want to include and get them to agree. You may just want a few, or you may want a smorgasbord of different types of beer on hand.

You’ll also need to communicate properly with the brewers so that everyone is on the same page. Ensure that you keep them updated about the ticket sales before the event so that they don’t run out of beer or end up overwhelmed with the number of people on hand. And, knowing what the brewers expect out of your event will also help you determine the price of tickets

Have Lots of Food

Food is an integral factor in any event involving alcohol. You don’t want people getting too drunk or sick. And, having lots of different options will entice people to spend more time and money at your event.

Just make sure you pick foods that are suited for walking around and enjoying beer events and that you account for different dietary restrictions and preferences. Some options you might want to offer include:

  • Tacos
  • Fries
  • Burgers
  • Fries
  • Hot pretzels

You’ll want to have non-alcoholic drinks on hand, too, so that sober people and designated drivers can still enjoy your event.

Get The Word Out

There’s no point in planning a beer festival if no one knows about it, right? So, make sure that the marketing for your event is on point. Reach out to organizations that may be interested and see if they want to share your flyer. Share information about your event on as many different social media platforms as you can find.

Word of mouth is another good strategy to help raise awareness about your upcoming event. Post about it in some of your group chats so your friends know what’s coming up.

To make sure that your festival attracts a crowd, have the right branding. Come up with a catchy name, and make sure your marketing materials are bright and enticing. If you’re not sure how to get started, a marketing agency might be able to help you out.

Start Planning a Beer Festival Today

With these tips, you’ll be pouring brewskis and celebrating at a wonderful beer festival in no time.

Do you need more help with party planning and more? Read through some of the other event-related articles on this website for all the help you need.