Cheltenham is a beautiful suburb located in the south east part of Melbourne. It is currently undergoing significant development and gentrification. Companies based in Cheltenham looking to grow their businesses in and around Melbourne usually reliable on their website to reach out to their potential customers. 

They need to enhance the user experience by controlling the page speed. If it takes a long time for your website to load, potential Melbourne customers will quickly visit one of your competitor’s websites instead. Additionally, Google will notice and penalise you in ranks if your page loads slowly.

You must understand how to speed up page loads, what page speed optimization is, and why it is so important for your overall SEO effort. 

Cheltenham SEO specialists can help you to increase the speed of your website loading by using various techniques.

What is page speed?

The standard metric for measuring load speed is the amount of time it takes to load a full page. Your Melbourne server speed, internet connection, file sizes, and image compression are just a few factors that can affect this.

How page speed can affect SEO

Since 2010, page speed has been considered an aspect of SEO. With their SPEED update in 2018, Google upped the ante by including mobile variables in their scores. 

  1. Ranking higher

Google gives pages with better and quicker loading times a higher ranking. As a direct ranking component for SERP, it is now this. This speed is measured by Google in time to the first byte.

  1. Crawling your site

If a site loads quickly, crawlers can access more of its pages. This ease of crawling and obtaining data more quickly aids in your ranking improvement.

  1. User experience

Page speed is influenced by the user experience. Users that become impatient with a slow loading page will leave and visit your rivals’ websites. Your Google ranking is negatively impacted by this bounce rate.

Ways to increase your page speed

How do you enhance page speed now that you have tried one of the tools and discovered that it loads a little slowly? 

Increasing your mobile page speed

  • Reduce page redirects
  • redirecting to your and redirecting to
  • Each of these redirects can make your page load slower.
  • Optimise your images
  • Fix file size so that it fits the page appropriately.
  • Use image tag attributes for fixing an image instead of loading slowly.

Having a quick page load for mobile consumers is crucial and wise because mobile surfing is constantly growing and is a significant component of Google’s speed upgrade.

Increasing desktop page speed

  • Ensure that you have got good server speed.
  • Optimise your images
  • Like above, ensure your image file size is smaller.
  • And the positions are fixed.
  • Have a good site structure of the site
  • Optimise this so your page loads quickly and logically, with all the links and images working quickly.
  • Reduce Javascript and HTML
  • The more third-party code required to be loaded slows your whole process down.

The next Core Web Vitals are making page speed a much more crucial factor in page ranking where even a millisecond counts.

The more streamlined your website can be, the better it will be for Google ranking and the better it will be for your potential customers since it is a representation of User Experience and the Mobile First strategy is a key factor.