Supermicro is a company that specializes in designing, manufacturing, and distributing various products. One of the areas they specialize in is servers for cloud data centers. They have products for many different purposes, but most of them are designed to be used as servers in data centers server.
Its Achievements
Over the years, Supermicro has had many achievements that have made it a successful technology company. Part of these achievements include:
Supermicro has been ranked on the Inc. 500|5000 lists six times, being ranked at #277 in 2006 and #273 in 2009. It shows that they have had a lot of success as it is not easy to be a part of this list and show consistent growth every year.
To date, Supermicro has around 780 employees globally, with over half of them working in the company’s headquarters in San Jose, California. Based on the number of employees, Supermicro is a medium-sized company.
Supermicro has been around for many years and has shown growth at a steady pace. In 2009, Supermicro was acquired by Legend. This acquisition shocked their business because Legend had not made acquisitions in over 15 years since its founding in 1997. In 2013, Supermicro acquired the startup SanSwitch LLC for $135 million. It highlights how much Supermicro values innovation and the company’s ability to acquire companies that are seeking innovative approaches to business solutions.
The company has built up a brand name in cloud computing as it is one of the preferred vendors used by many cloud service providers. Because the cloud computing industry is projected to continue to grow, this will be a significant opportunity for Supermicro as it brings in new contracts and revenue.
Supermicro has also received positive feedback from its customers. The company has over 50% of its products being sold into the channel market as it has shown that it can deliver high-quality products and satisfy the demands of its customers. It is a sign that the company cannot only keep up with the market but also adapt to new changes and set itself apart from other competitors.
Supermicro is continuously working on new products and producing new technology. It is a significant advantage for Supermicro as this means that there will be opportunities for the company to provide outcomes based on the latest technology. Because users are always looking for the latest technology, this is an excellent opportunity to sell more products and sustain growth.
Supermicro has had a few challenges over the past few years, but the company overcame them with its strong brand image and reputation in the market. Supermicro has had to face challenges such as:
In 2010, Supermicro was hit by a cyber attack where their websites were hacked. It caused their website to be down for over a day. It inconveniences customers who use the website for information on new products or use it for services performed by Supermicro, such as registration or downloading drivers. However, it did not stop customers from purchasing products from Supermicro. Their customers only use Supermicro’s technology, which is not a big problem.
Supermicro has overcome these challenges because its brand was able to pull through and show that it can react quickly when they are affected by external forces. It makes Supermicro a strong brand, especially in the cloud computing market. Supermicro is one of the few companies that can reassure its customers that they are still around and that there is no need for customers to worry about any damage from cyber-attacks being launched on Supermicro’s website.
Supermicro has shown growth over the years by providing products well received in the market and using its brand name to solve problems its customers face. It shows that they are a company with a solid dedication to customer satisfaction; this is an admirable trait in any company.
