One of your biggest goals as a business owner is to keep your customers coming back again and again.
With that thought on your mind, have you been doing a good job of getting repeat business? If repeat business is not one of your strong suits, make it a point to change that moving ahead.
So, when running a salon, spa or similar kind of business, you want to see a lot of familiar faces. That is coming through that front door again and again. If your salon does not see a lot of the same people over and over again, it means you’ve got some work to do.
Customer Service is Always the Key
In getting a lot of repeat traffic, you always want to have a prime focus on customer service.
Stop for a minute and think of how you like to be treated when you are a customer at a business. If you are not getting first-rate service, it stands to reason you may decide to go elsewhere the next time out.
So, get a good sense of the level of service you are offering each customer that comes to you. In getting feedback from them, you will have a better sense of if you’re meeting their needs.
One of the best ways to go about meeting the needs of each person is the kind of equipment you have to provide them with.
In operating a spa or similar kind of business, the equipment is quite key. That is because good equipment goes a long way. This would be in deciding if the customer has a good experience or one that they may be more inclined to forget.
So, from spa facial steamers to other equipment you have, be sure the equipment delivers.
When you begin to see equipment getting past its prime, it is time to think about replacing it. That is sooner than later.
Not only can bad equipment lead to less than happy customers, there is always the risk of injury. The last thing you can afford is a customer being injured due to faulty equipment. The same is true in you do not want a staff member getting hurt.
Speaking of those staff, they play a key role in making sure that customers have a good experience on each visit.
That thought in mind, you want to emphasize to staff the importance of making folks happy again and again. Going that extra mile for customers can make all the difference in the world.
Finally, show customers a little extra love when it comes to what you charge them.
Do you have membership discounts available for those folks who come back over and over again? Do you offer discounts for seniors? Any deals you have in place for those customers with military service on their record?
By showing folks you appreciate them and making their wallets a little happier, you can win over a lot of people.
In giving customers reasons to keep coming back, what sets you apart from the competition?
