Product labels are essential for businesses of all sizes, providing an efficient way to communicate important information to customers. From food products to clothing and toys, labels provide necessary details such as ingredients, instructions on use, safety warnings and more. It’s easy to make mistakes when designing product labels. But some mistakes can result in costly recalls or customer dissatisfaction. In this article, we will explore six common product label errors and how to avoid them, so you know exactly what to do when you .
1. Not using easy-to-read fonts
Using unreadable fonts can make customers feel frustrated and even disadvantaged when trying to understand the information being communicated. Not only does it create a negative experience for shoppers, it also leaves them vulnerable to potential safety hazards. By using fonts that are difficult to read. To avoid this, choose fonts that are easy to read and understand. Sans serif fonts such as Arial or Helvetica are generally considered the most legible.
2. Using too many colours or graphics
Too many colours can make product labels difficult to read and confusing for customers. The same goes for visuals – graphics or images can make it hard to understand the text or understand the purpose of your label. Keeping your labels simple with one colour and minimal graphics is ideal for ensuring easy comprehension.
3. Including too much text
Product labels that include too much information can be overwhelming, making them difficult to comprehend and discouraging customers from reading them in full. It’s important to remember that labels should only include essential information and be concise. If you have too much text, consider using a smaller font size, white space, or breaking it up into sections with clear headings.
4. Picking an unsuitable material
Poorly chosen materials can affect the durability of product labels and make them difficult to read. It can also cause labels to peel off or fade over time, making them useless. When selecting a material, it’s important to consider the product’s intended use and environment. If you’re unsure which type of label material is best, consult an experienced manufacturer who will be able to advise you on the best options for your product.
5. Choosing the wrong adhesive
Using the wrong type of adhesive can lead to labels falling off or becoming difficult to remove when necessary. If labels are too sticky, they can cause damage to packaging and belongings while being removed. On the other hand, weak adhesives can make labels fall off easily, leaving customers vulnerable to safety hazards. It’s important to select the right type of adhesive for your product labels, depending on how and where they will be used. You can learn more about the different types of adhesives here.
6. Not testing your labels before bulk ordering
It is essential to test your labels before committing to a large order. Printing in small batches can help identify any potential issues with colour, font size or readability before committing to a large order. Testing the labels on the product itself is also important to ensure that they fit correctly and adhere properly.
By avoiding these common errors, manufacturers can ensure that their product labelling is effective and adequately communicates necessary information in a clear and concise manner. With the right knowledge, businesses of all sizes can create effective and safe product labels that their customers can trust. Understanding these six mistakes will help to ensure your labels are reliable, legible, and compliant with relevant regulations.
