This digital age has affected every aspect of our lives and also enhanced the level of consciousness of the population. The effects of digitalization on the healthcare sector is astonishing and has performed amazing things for doctor and patient interactions in the management of ailments.
The growing awareness has led to patients seeking solutions to their health problems Sometimes, pharma companies are also able to raise awareness via their marketing campaigns. Endo International, through its marketing campaign for Xiaflex has done the exact same thing in the United States.
For more information about it, check out Bentcarrott the comtill the very end.
The the Peyronie’s Disease:
It is difficult for people to talk about a condition with their doctor. Peyronie is one of those. The growth of scar tissue inside the penis, causing it to curve further than usual, is referred to as Peyronie’s Disease. It may also cause discomfort during sexual activity and can occur as a result of an injury to the body.
The FDA has approved Xiaflex for treating this disease Other options that can be considered for patients are surgical. According to Endo the condition is affecting 10% of the population, but the diagnosis rate is very low due to patients’ unwillingness to accept treatment.
The advertising campaign for Endo made use of the bent carrot as a metaphor for Peyronie disease, and named the website after it. The company is hoping to raise awareness among patients by providing information on the condition on the website.
The patient is able to understand their medical condition by making use of the information available on-site, and can consult with the Urologist. The website provides details on the following subjects:
- It contains detailed information about Peyronies” disease.
- The site also provides information on Xiaflex medicine as well as the various phases of treatment for this injection.
- The negative side effects of this medication are also mentioned and why people should not take this type of injection.
Bentcarrott as a com contribution to treating Peyronies the’disease
The level of awareness about the various diseases is still very in the low range among a substantial portion of the populace. The ad campaign of Endo employs every method to reach out to people across all platforms.
The campaign uses advertisements with bent carrots to inform people on the condition. The campaign makes use of primetime programs and streaming videos as well as the evening news to reach people. Social media, digital radio, and radio advertising services will allow the company to achieve a wider number of people.
The campaign’s media outreach will drive traffic to the site and help people learn more about the condition and its treatment. Bentcarrott.com and all the information it contains will play an important role in bringing patients and doctors closer.
Endo has conducted two years of research into patients suffering from Peyronie’s disease. He discovered the disease takes 7 years to the average patients to be aware of it.
The final verdict
According to medical professionals the patients must deal with numerous issues and denials in the society before they can see their doctor in the end. It is hoped this endo advertisement campaign will make people aware more about the illness and help them find a solution.