Data is a best friend to every marketer. With data, a market can know what is working well for their campaigns, diagnose the potential problems, and know the areas where they need to focus their efforts. However, it’s worth noting that some data is more valuable than others, and knowing the metrics to monitor can mark the difference between success and failure in marketing. 

Today, you will find dozens of marketing analysis tools on the internet. Some are free with basic features, while others are subscription-based and offer advanced features. However, each of these tools claims to be the most comprehensive or the most intuitive way to help you contextualize your data. So, how do you choose the one to use? In this article, you will be learning about the different Ad Analytics tools that analyze your marketing ads data. You will then be able to choose the one that will help you achieve your marketing goals quickly. 

What is Ad Analytics Tools?

These tools are the tools that marketers use to get programmatic data from their ads. These tools provide marketers with a comprehensive service to help them understand the demographic, behaviour, and intent of shifting audiences so that they can optimize their advertising channels and strategies to spot new opportunities and maximize their ad revenue along digital channels. 

With these tools, marketers can make their work more efficient and minimize the wastage of their advertising budget. Ad analytics tools can gather data from all marketing channels and report them together. They make it possible for marketers to create reports without relying on data scientists and perform competitive analysis and track campaign success. Visit wickedreports.com/ to learn more about how to optimize Ad spend by using a marketing attribution software.

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Businesses use the dashboards provided by these tools to address the three major areas of marketing performance management, which are optimization, justification, and attribution. 

Features of Ad Analytics Tools

Marketing analysis tools offer their users the following features and capabilities:

  • Multi-channel tracking
  • Forecasting
  • The with-in company, with-in campaign, and cross-channel campaign comparisons
  • Optimization and predictive analytics
  • Campaign ROI
  • Customer analytics and segmentation
  • Attribution modeling
  • Competitive analysis
  • Revenue funnel analysis

Best Ad Analytics Tools

1. Moat Analytics

It is a cross-platform analytics software that analyses trillions of ad impressions and content views to measure and drive attention. Its users can quantify the audibility of their messages, measure the viewability of their ads, and visualize every touch in real-time. Users can also optimize their mobile viewability using exclusive mobile pre-bid data to drive attention and effectiveness. It also measures digital video ad impressions. 

To use this tool, you can access it from here. You can then sign in to your account or sign up for one. It comes with three plans, and each plan offers a demo version.

2. Google Analytics

Google Analytics comes with many features and reports that can help its users to analyze and improve their online advertising efforts. You can use it to create remarketing audiences based on user behavior, interests, and demographic data. 

If you become a member of Analytics 360, you will gain access to additional features, such as being able to see DoubleClick Campaign Manager data. With Google Analytics, you can visualize various metrics associated with digital ads. It will help you extract more insights from your ad data. You can access and use Google Analytics data from here. Google Analytics is a free tool, but you must pay to become a member of Analytics 360. 

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3. Impact Radius

It is a smarter way of managing digital marketing. It allows its users to automate their affiliate marketing and strategic partner programs. It puts all the user’s data together in a centralized hub. Impact Radius has a very accurate tracking technology with a flexible contracting and automated payment processing system for program growth and direct affiliate management. 

This tool is subscription-based, but it offers its users a free trial period. You can access and use this tool from here.

4. HubSpot

This tool will allow you to tie the performance of your ad campaigns to business and revenue growth. It is the best tool for you to track the success of your social media ad campaigns. You can also compare the performance of many social channels to measure the performance of your ad campaigns. It has extensive graphs, and other visuals that display the numbers by the specific platform features like session lengths, audience, and impressions. 

With HubSpot, you will know the marketing techniques that are working well for your business and know the ROI for your social media campaigns. If you need to keep your marketing functions in one place, HubSpot is the right tool for you. It comes with three pricing plans each plan offers different features to subscribers. You can access it from here.