Video Marketing is a strategic way of creating a connection and familiarity with your brand and business by using videos to make sales.
(Do you know about Dallas Video Production?)
Behind every existence is a story and a brand is also not exempted. Every business has a story and should be creative in telling it via videos to promote, sell the brand and its services, and connect with its customers.
Videos are also strategically used on websites to attract visits and boost traffic to them. And highlighted below are seven benefits of video marketing for businesses.
1. INCREASE IN TURNOVER.
A video well scripted, shot, edited, and beamed to the right customers’ circle can be a catchy strategy that will endear the viewers to patronize the services of the business or purchase their products which will bring about a high rate of sales turnover in products and high demand of patronage for services.
2. TRACKS AUDIENCE REACH DIGITALLY.
It’s one thing to create something; it’s another thing to ensure the right audience gets it.
Creating videos to get your audience’s attention is good, but tracking to see the number of people your video gets to and their feedback is also important.
Streaming and uploading your video digitally via social media platforms like Facebook, YouTube, and Instagram will give you a clear insight into the number of people the video reached. It will give the business an idea of the impact the video has made and its effect on the market forces of their product.
3. CLARITY OF PRODUCT USAGE & SERVICES RENDERED.
A good video is beneficial to the business as it can be used as a platform to let the customer know about the product, ‘see’ the product, and how to use it.
Seeing this being practicalized in marketing videos can influence the buying of the product as statistics show that 90% of marketers understand the product better via marketing while 95% of buyers said it influenced their buying decisions.
4. BOOSTS ONLINE IMAGE AND PROFILE.
Inserting/adding videos to your business websites will increase traffic to your site, especially if they are redirected to the brand’s website for the full video.
Research shows that the average internet user spends more than 80% of his time on video websites. Increased visits to the business website will boost the online image and the profile on social media platforms via algorithms.
5. MORE VISIBILITY.
Your brand can gain more visibility if the video is good. More views on videos are often by referrals.
Those who visit your business website watch your videos and like them; they share them with their friends who also view them, bringing more visits to the site and visibility to the brand and product.
6. INCREASE IN LINKING DOMAINS.
Online research reveals that there is a geometrical increase in backlinks to sites that include videos on their website. Adding videos to your website links more domains and sites to your website, creating more awareness and publicity for your business.
7. QUICK CONVERSION.
A video on a landing page of the website can quickly convert a visit or a view to sales. Using the video as a first attraction strategy on your website will surely bring and boost sales as it will save the (potential) customer the time of still scrolling through the site/page to get to fully know its products and services.
Marketing videos are essential for businesses to create a good image, relationship and connection with their customers and clients.