Video has been dubbed one of the most important outreach techniques in the marketing business, and it is showing no signs of slowing down anytime soon. It is no more a fleeting trend in content marketing; it has become an integral part of the marketing plans of many companies.
In other words, the video entered content marketing via the back door, removed its shoes, and sat. Additionally, it is effective: adding videos to your landing pages may increase conversions by up to 80%.
What’s more interesting is the fact that 92% of mobile video viewers share videos with others. According to the best video marketing guide, these data elevate videos from an audiovisual media medium to a very effective marketing tool. It is an efficient method of reaching out to and engaging your target audience.
Brands and marketers have seized the opportunity to distinguish themselves in the video marketing arena, and are going to considerable lengths to do so.
Whether it’s Apple, Amazon, Walmart, or your neighborhood mom-and-pop shop, video marketing has been embraced by everyone, and this trend of increasing acceptance shows little indication of abating anytime soon.
This has generated a pressing requirement for businesses to interpret video marketing guidelines flawlessly in order to strengthen their market presence.
This article covers four straightforward video marketing strategies that businesses may use to grow their market presence. But first, let’s decode what is video marketing exactly.
What does video marketing entail?
On the surface, video marketing seems to be very straightforward: your firm creates videos to promote your brand, improve sales, enhance consumer awareness of your products or services, or engage your customers in some way.
However, the reality is a bit more complicated. As with many of your marketing efforts, video marketing is data-driven, so you’ll want to track various metrics and customer engagement.
Video marketing is prevalent on the Internet. Consider your favorite businesses, your Facebook page, or your YouTube account for examples of excellent video marketing that has reached your eyes.
As a consequence of these challenges, best practices for video marketing have been developed. It’s all about strategy: If you want to see results from your video marketing, you must plan, test, review, then test some more.
While the purpose of your films is to tell a story and engage your audience, they must also fit into your marketing funnel. What function does each video serve? Who is the target audience for this piece? How may video assist you in achieving your marketing goals?
In short, your video marketing plan should be guided by your overall strategy and data. To begin, develop a solid plan for video creation for each step of your sales funnel. Outline the video’s content and goals.
Clearly define the metrics that will most accurately evaluate a video’s success. Then put your theory to the test. Analyze. Adjust your clips and their deployment as necessary. This pretty much sums up the basic concept of video marketing.
Now that we’re done with the fundamentals, let’s look at four straightforward video marketing ideas that may assist you in utilizing video marketing to benefit your business.
4 Simple Video Marketing Tips
You’ve arrived here because you recognize the importance of video marketing. Brands cannot continue to market only on text and images — this is now considered dull and uninteresting by consumers who are inundated with live streaming, interactive 360-degree videos, augmented reality, and other kinds of media.
In the United States, digital video marketing is very popular. We’re about to enter a new year, and for many companies, the focus will be entirely on video in 2021. In fact, digital video marketing is a $135 billion business in the United States alone.
This indicates that businesses worldwide understand the value of video and are investing in its creation and implementation. And, as a consequence of this growth, you are now slipping behind if you are not regularly creating branded video content.
However, if you’ve never worked with video marketing, this article may just be for you and on the contrary to popular belief, nothing about video marketing methods is unusual.
Just as you would not produce a commercial or buy airtime during the Super Bowl without first doing research and planning, you should not build a digital video marketing campaign without first conducting research and strategizing.
Your video marketing strategy will ultimately dictate your budget, timelines, production techniques, and conversion metrics. As a consequence, documenting and approving this should be the first stage in your film production process.
Here are four straightforward video marketing strategies that you can use to boost your brand’s internet visibility.
1. A Video’s First Few Seconds Are Critical
People have an extremely short attention span, owing to the popularity of short-form information. According to recent video marketing statistics published by InVideo, advertisers have a total of 2.5 seconds to capture their audience’s attention and convey their message.
When creating a fantastic video, it’s critical to bring your story to life quickly in order to capture people’s attention as they scroll through their feeds.
Within the initial few seconds, you must establish the purpose of your clip and reassure the viewer that what they are about to watch is valuable. A hook at the start of your film is one of the most effective ways to capture the audience’s attention.
A hook is a brief preview of what the video will include. Both Facebook and YouTube allow you to upload a thumbnail to accompany your video.
These thumbnails are a great way to grab viewers’ attention and get them excited about your clip even before it starts playing.
Wistia, a prominent video-sharing site, found that investing a little more time incorrectly selecting your thumbnail, whether for social media or email marketing, has the ability to substantially improve your video play metrics.
Avoid using a blurry, fast-moving image for your thumbnail. Your thumbnail should convey the sense of a high-quality film.
Select a new frame in which your subject or environment seems crisp and clear. Before viewers even click on ‘Play,’ great thumbnails begin to weave a story and inform the audience of what to anticipate in the video.
2. Use Facebook to Reach a Relevant Audience
Facebook is an incredible tool for content distribution. The platform’s precise targeting capabilities are one of the USPs that set it apart from other marketing platforms.
You may have utilized targeting in the past with Facebook Ads, but did you know you can specifically target every post on your Page to a specific target audience?
Sharing hyper-targeted articles is a great way to guarantee that your content appeals to every segment of your audience. Furthermore, with Facebook’s organic reach decreasing, this functionality may be critical in ensuring that each post is seen by the most relevant people.
Only the audience groups you choose will be able to see the post on any Facebook page. Therefore, if you choose an age range of 18-24, no one outside of that range will be able to see the postings.
Additionally, you may target individuals depending on their interests. When you choose an interest (up to 16 per post), people who like your Page and share one (or more) of your chosen interests are more likely to see your post.
Unlike limiting your post’s audience, targeting by interest has no impact on who may see the post on your Page or elsewhere on Facebook. As a consequence, those who do not belong to your interest group will continue to view your post in their News Feed or on your Page.
3. Focus on the Story of the Video, not on the Sales
Prior to the emergence of social media, renting space on a major media source such as television or print was the only way to ensure that your advertising was seen. Brands now have direct access to the same audience via social media platforms.
This means that branded content (advertising) competes with entertainment, rather than interrupting it.
To ensure that your video is watched, it must provide something of value to the audience. Videos that are only devoted to promoting a brand or increasing sales will very certainly be ignored.
The best video content narrates and establishes connections with the viewer. The more effectively you communicate your personal narrative, the more likely your viewers will understand what your company provides and what it can do for them.
A video’s primary function is to convey a cohesive and concise story. According to Facebook, your video ad should be neither longer or shorter than necessary to successfully convey your story, so create a narrative arc from the first frame to the last that engages your viewers throughout.
4. Optimize the SEO of any videos you post online
Google gets about 3.5 billion daily searches, while YouTube, which is owned by Google, receives more than 3 billion monthly searches. Search is also growing in popularity on Facebook, with over 2 billion searches made each day.
If you do not optimize your video content for search, you risk losing a significant number of visitors. You may be familiar with search engine optimization for blog posts or website content, and this is no exception.
Your video should contain the keywords for which you want to rank well. The title of your film, like the title or h1 tag of a web page, is a critical factor in determining its position on Google and YouTube.
To prevent having your content abbreviated in search results, you should try to include your main keyword into your title and keep it under 66 characters.
Facebook search is a little different. The Facebook algorithm considers over 200 factors, including what you Like and engage with, what you search for, and information about your identity.
You may add a description to every YouTube or Facebook video you upload. This is also critical while searching for real estate.
Just like you did with the title, attempt to integrate keywords into the description. However, avoid going overboard, and ensure that your description tells a story about what’s in the film rather than just being a list of keywords.
While video editing and marketing may seem daunting at first, with practice and patience, you can rapidly produce a high-quality video that is uniquely yours.
With 71% of consumers watching more video online than they did a year ago, companies cannot afford to ignore video’s growing popularity. Fortunately, creating incredible content has never been easier!
Create a video instructional or convert a written blog into a video. Utilizing video to deliver information in a unique and captivating way is certain to capture your audience’s attention and delight.
Take out a camera, begin filming, and watch your metrics of engagement grow. It’s past time for you to include video into your marketing strategy!
You can also look for a video production company to help you with your start-up.